Concept

Where all design starts is with a problem that requires a solution. Those initial thoughts, those initial few lines on paper, the germ of an idea that can become something real and tangible, that is the space concept occupies. Where we thrive as designers is at this germination, our skill is to turn thought into reality. To articulate that thought onto paper, into model, through video, CAD, VR and other media is where concept lies. Engaging early on a project offers the opportunity to investigate the client need, assist in understanding what may be required and be taken on a journey of what is possible. The concept stage enables exploration, idea exchange and consideration of need.